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Contact Enrichment — Find Emails, Phones & Company Data

CRMown enriches contacts with data from Hunter.io and Apollo.io — finding missing work emails, phone numbers, job titles, company size, industry, and location. An AI fallback fills remaining gaps with conservative inferences (never emails).

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Steps

  1. Contacts captured with the CRMown Capture extension are enriched automatically right after they are saved.
  2. To enrich one contact, ask CRMown AI ("enrich Bill Walsh"). To enrich in bulk, go to Contacts, select the rows you want, and click "Bulk Enrich" from the toolbar. Choose which missing fields to fill (company, phone, title, website, or all).
  3. Enriched contacts get an "ai-enriched" tag so you can segment them later.
  4. Review your monthly enrichment usage in Settings > AI Usage. Each provider has its own counter that resets at the start of every month.
  5. If you hit a provider's cap, either upgrade your plan or add your own API key in Settings > Integrations for unlimited enrichments on that provider.

Good to know

  • Matching uses everything CRMown knows: the person's name, the company's real website or work-email domain, and their LinkedIn profile URL (Apollo's strongest match). It never guesses a company's web address from its name.
  • Hunter is tried first. If Hunter finds no email, Apollo gets a second try — within your plan's included Apollo lookups only, so it never adds overage charges.
  • Emails are only filled from Hunter or Apollo results. The AI fallback fills things like industry or location, never an email address.
  • Monthly platform caps per provider — Starter plan: Hunter 75, Apollo 75. Pro plan: Hunter 150, Apollo 150. Max plan: Hunter 600, Apollo 400.
  • Bring Your Own Key (BYOK): paste your own Hunter or Apollo API key in Settings > Integrations and your usage on that provider becomes unlimited.
  • Only real API calls count against your cap — AI fallbacks and free domain-based company inference (e.g., "alice@acme.com" → "Acme") are uncounted.
  • Enrichment never overwrites existing field values — it only fills blanks.
Example: Marcus captures 20 prospects from LinkedIn with the CRMown Capture extension. Enrichment runs on each as it is saved: Apollo matches most of them by their LinkedIn profile URL and fills work emails and phone numbers; Hunter finds two more by company name. The ones neither provider knows (mostly very small companies) keep a blank email rather than a guessed one.

Troubleshooting

Enrichment ran but found no email
Neither Hunter nor Apollo has that person — common for very small companies, new hires, or people who only use a personal email.
Fix: Nothing is wrong with the contact. Add the email when you get it; enrichment will not invent one.
Enrichment says the monthly limit is reached
Your plan's Hunter and Apollo lookups for this month are used up.
Fix: Wait for the monthly reset, add your own Hunter/Apollo key in Settings > Integrations, or enable enrichment overage / buy a Lead Gen Boost in Settings > Billing.

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