Needs Review — Cleaning Invalid, Junk & Multi-Email Contacts
Contacts → Data Quality → Needs Review flags contacts with quality problems so YOU decide what to do — nothing is auto-deleted. Reasons: Invalid email, Fake/placeholder email, Bad phone, Name-only junk, and Multiple emails.
Steps
- Open Contacts → Data Quality → Needs Review.
- Select contacts and click Keep selected (marks them valid so they stop showing) or Delete selected (soft-delete, recoverable).
- For contacts flagged "Multiple emails" (blue badge), click "Split & fix emails" — it keeps the first valid address as the primary email and moves the rest into the contact's additional emails.
Good to know
- A "Multiple emails" flag means a CSV crammed two addresses into one field (e.g. "a@b.com; c@d.com"). These are real people, not junk — use Split & fix, do NOT delete them.
- Delete is a soft-delete (goes to Trash, recoverable); Keep stamps the contact reviewed so it drops off the list.
Troubleshooting
Real contacts are showing as "Invalid email" and I almost deleted them
Their email field holds two addresses separated by ";" or ",", which fails the single-address check.
Fix: They are now flagged as the fixable "Multiple emails" reason — click "Split & fix emails" to keep the first address and store the rest. No data loss.