Clay → CRMown (push enriched leads)

Send leads from a Clay table into CRMown contacts with Clay's HTTP API column. Each row is upserted: matched by email, or by company domain + first and last name, so re-running a table updates the same contacts instead of duplicating them.

Open in CRMown →

Steps

1. In CRMown: Settings → Integrations → Developer → create an API key, choose Public, and give it the contacts:write scope. Copy the key (it is shown once).
2. In Clay: add an "HTTP API" enrichment column on your table. Method POST, URL https://app.crmown.io/api/v1/contacts/upsert.
3. Headers: Authorization = Bearer <your key>, Content-Type = application/json, X-Source = clay.
4. Body (JSON): map Clay columns to email, firstName, lastName, phone, title, companyDomain, tags (a list) and custom (an object for anything else, stored as custom fields).
5. Run the column on a few rows first and check the response: {"id": "…", "created": true|false, "matchedBy": "email" | "domain_name" | null}.
6. Optional — push companies too: POST https://app.crmown.io/api/v1/companies/upsert with domain (required), name, industry, size. A contact's companyDomain links it to an existing company; it never creates one.

Good to know

• Send email when you have it. Without an email, companyDomain + firstName + lastName are all required (otherwise the API returns 400 missing_identity).
• Clay contacts are created with source "clay" and NO email, SMS or marketing consent — enriched leads haven't opted in, so campaigns won't send to them until they do. Existing contacts keep their original source.
• Re-runs are safe: supplied fields overwrite, omitted fields are left alone, tags are merged (never replaced), and a missing email is filled in but an existing one is never replaced.
• Trashed contacts are never matched — a push for a deleted contact creates a fresh one.
• CRMown → Clay: if your Clay plan offers a webhook source for tables, copy its URL into Settings → Integrations → Developer → Webhooks and pick events such as contact.created, deal.won or form.submitted. Each payload includes a source field you can filter on in Clay.
• Full field reference and rate limits: app.crmown.io/api/v1/docs.

Troubleshooting

View as Markdown