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F7 — Intent Signals

Real-time scoring of every contact based on intent signals: page visits, email opens, form starts (without finishing), repeat visits, pricing-page hits, and high-value content downloads. Hot contacts (score >70) bubble to the top of dashboards regardless of source channel.

Open in CRMown →

Steps

  1. Go to Tools > Lead Generation > Intent Signals (or /dashboard/leadgen/intent).
  2. Configure signal weights — defaults are sensible (pricing page = 25 points, repeat visit within 7d = 15 points, email open = 5 points, etc.). OWNER/ADMIN can tweak.
  3. Watch the live feed: every signal fires here as it happens. The top "Hot leads" panel shows contacts with score >70 in the last 14 days.
  4. Each contact's score decays over time (signals lose weight after 30/60/90 days) so the list always reflects RECENT intent, not historical noise.
  5. Hot leads also show on the F10 Lead Gen Dashboard and on contact records as a colored intent badge.

Good to know

  • Page visit attribution: F4 visitor ID feeds intent signals when an identified visitor matches a known Contact (by company OR a previously-known IP).
  • ICP boost: contacts whose company matches your F1 ICP get a 1.3× score multiplier — they show up higher than equivalent non-ICP contacts.
  • Score decay: linear from day 0 to day 30 (full weight → zero). Beyond 30 days the signal is dropped from the score entirely.
  • No new schema for signal storage — uses existing ActivityLog entries with signal-typed actions.
Example: A B2B fintech's SDR opens the Hot Leads panel Monday morning. Top of the list: an existing Contact who hadn't been touched in 60 days now has score 87 — viewed pricing twice last week, opened the last 2 cold emails, downloaded the security whitepaper from /resources. SDR fires off a personalized note ("Saw you back on the pricing page — anything I can answer?"). 4 hours later: demo booked. Without intent signals, that lead would still be sitting in the bottom of a "stale" segment.

Troubleshooting

A contact has page visits but score is 0
Page visits only count when CRMown can attribute them to a Contact — either via F4 visitor ID matching, a logged-in user, or a UTM/cookie tying the visit to a known contact. Anonymous traffic doesn't score.
Fix: Make sure your tracking snippet is installed AND your forms set the cookie that attributes future visits.
Everyone has the same score
Every contact is hitting the cap (typically 100), or weights are misconfigured to flat values.
Fix: Reset signal weights to defaults. The cap is 100 — if many contacts hit 100, lower weights so the distribution spreads.

Related

  • F1 ICP Builder (1.3× boost for ICP-matched contacts)
  • F4 Visitor ID (attributes anonymous page visits to known companies)
  • F8 AI SDR (uses intent score to prioritize who to email next)
  • Predictive Lead Scoring (separate AI feature that scores conversion probability — pairs nicely with intent)

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