# Website Visitors: Enrich Company & Auto-enrich

_Lead Generation_

How company enrichment works for website visitors in Lead Generation → Website: what "Enrich company" adds, how the "Auto-enrich business visitors" switch behaves, which visitors qualify, what it costs, and where usage is tracked.

## Steps
1. Open Tools → Lead Generation → Website and scroll to the Live feed. Every visitor has a type badge from public network records: 🏢 Business, 🎓 University / school, 🏛 Government, 🏠 Home ISP, 📱 Mobile carrier or ☁️ Cloud / VPN / bot.
2. Enrich one visitor: click the row, then "Enrich company". CRMown looks up the organisation's website (found from its network records or hostname) and adds industry, employee count, location, LinkedIn and logo. Only Business, school and government visitors with a company website can be enriched — the button does not appear otherwise.
3. Auto-enrich: tick "Auto-enrich business visitors" above the feed (owners and admins only; off by default). While the Website page is open, each feed refresh (every 30 seconds) enriches up to 3 visitors that qualify and have not been enriched yet. Each visitor is enriched once and remembered — it never spends credits on the same visitor twice. It is not a background job: nothing is enriched while nobody has the page open.
4. Save the organisation: "Add to CRM as company" creates it under Companies (or opens it if it already exists) with the website, industry, LinkedIn and logo filled in.
5. Track usage: Settings → AI Usage → Enrichment Usage shows "Website visitor company enrichment (this month)", and how many of those ran on CRMown's Apollo key. It is counted separately, so it never uses up your contact-enrichment allowance.

## Tips
- Enrichment uses Apollo. With your own Apollo key (Settings → Integrations) it runs on your account; without one it uses CRMown's platform key and is shown as such on the Usage card.
- Home ISP, mobile and cloud / VPN visitors are never enriched — public records only name the network provider, never a person, and VPN users' real network is hidden.
- The free lookups (visitor type, registered owner, network, hostname, VPN flag) are not enrichment and cost nothing; they run for every visitor and are cached for 30 days.
- If enrichment finds no profile for a website, the organisation is still saved from its public records and the visitor is not retried automatically.

## Troubleshooting
- **The "Enrich company" button is missing** — The visitor is on a home, mobile or cloud / VPN network, or no company website was found for its network. Fix: Only Business, school and government visitors with a website can be enriched. The row's panel says which case applies.
- **The Auto-enrich switch is greyed out** — No enrichment provider is available for the workspace. Fix: Add an Apollo API key under Settings → Integrations.
- **Auto-enrich is on but nothing was enriched** — It only runs while the Website page is open, and only for qualifying visitors not enriched before. Fix: Keep the page open for a refresh or two, or click "Enrich company" on a specific visitor.