# Building Landing Pages & Forms

_Web Studio_

Web Studio lets you create landing pages, lead capture forms, surveys, polls, quizzes, and multi-step funnels — no coding needed.

## Steps
1. Go to Web Studio from the sidebar (requires Web Studio suite).
2. Choose what to create: Landing Page, Form, Survey, Poll, Quiz, or Funnel.
3. Use the drag-and-drop editor to design your page.
4. Configure form fields to map to CRM contact fields.
5. Publish and share the link or embed on your website.

## Tips
- Form submissions automatically create contacts in your CRM.
- Use funnels to guide leads through a multi-step conversion process.
- A/B test different landing pages to optimize conversions.

## Example
For a Friday product launch, a marketer ships a 3-step funnel: Step 1 = landing page with the demo video and "Get early access" button, Step 2 = opt-in form (email + role), Step 3 = thank-you with a Calendly link. 412 visitors → 167 opt-ins → 38 calls booked over the weekend. A/B variant on the headline lifts opt-ins another 14%.

## Troubleshooting
- **Chat widget not appearing on my site** — Chat-widget script not added to your site, or the widget is disabled. Fix: Web Studio > Chat Widgets > copy the embed script. Paste it before the closing </body> tag on your site. Ensure the widget toggle is "Active".

## Plans
All plans include Web Studio. Custom domains available on all plans. Sites: Starter 3, Pro 10, Max unlimited.