Tracking Website Clicks & Purchases Per Contact
Tie a contact's website visits and purchases to their record so you can see who clicked your site and who bought. Everything stitches on the contact's email or an opaque contact id (?c=).
Steps
- Install the CRMown tracking snippet on your website: Tools → Lead Generation → Website (the Website Capture page, /dashboard/leadgen/visitors) → open the Tracking Pixel card and copy the snippet into your site’s <head>.
- On a contact's page click "Copy tracked link" and paste it into a LinkedIn message, email, or text — when they click, the visit attributes to that contact (and future visits via a cookie).
- Connect Stripe (Settings → Integrations) so purchases made with the contact's email show as revenue on their record.
Good to know
- Email is the join key: purchases match a contact by email, so add the person's email to capture purchase attribution. Clicks work without an email via the ?c= id.
- When you text through CRMown's SMS, links are AUTOMATICALLY rewritten into short tracked links tied to the contact — just paste a normal URL. Use the "Copy tracked link" button when sending from your personal phone or LinkedIn.
- Reverse-IP visitor identification reveals the visiting COMPANY, not the individual — use a tracked link or a known email to identify the person.
- Filter contacts by engagement: in Segments and Smart Views you can add Email Opens, Link Clicks, or Website Visits as conditions (e.g. "Website Visits has any" for everyone who visited). These count live from tracking — Segments also support exact thresholds (opens > 5).
Example: You reply to a lead on LinkedIn, add them as a contact with their email, copy their tracked link into the chat, and later see their site visit on the timeline and their purchase once they buy with that email.
Troubleshooting
The Lead Generation dashboard shows more New Leads than I have contacts
Deleted/trashed contacts (e.g. an import you sent to Trash) were being counted in the metrics.
Fix: Fixed — the dashboard now excludes trashed contacts, so New Leads and Deals Created match your live contact count.